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How startup founders can make the most of online education

Lydia Nicoll

Being an entrepreneur is hard. Most days, it doesn't seem like there's enough hours to complete all the tasks on your infinite to-do list. But starting your own company, developing your brand into refined concepts with quality products or services, and managing scalable growth is one of the most rewarding adventures you'll ever embark on. However, there's an important part of being a startup founder that can be overlooked or underestimated: continual learning.

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Topics: Inbound Marketing, Digital Marketing, E-Learning, Startups, Online Education, Inbound4Startups

Why Startups need to take advantage of Twitter Chats

Lydia Nicoll

Twitter has gotten a lot of press lately, what with the latest update which introduces a doubled character count, and the United States President and his Twitter fingers. But while some brands may be quick to write off this social media platform, there are still some great ways that Startups can utilize the channel to their advantage. One of the best ways being Twitter chats.

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Topics: Social Media, Twitter, Twitter Chat, Inbound4Startups

Creating content for content’s sake is not a good idea

Lydia Nicoll

We see this time and time again: startups and well-established companies alike who produce and create a large amount of content, but have no clear, discernible strategy. While some argue that creating content just for content’s sake will still have a positive effect for you, we just simply don’t agree. Without strategy behind your content, you could be better off not producing content at all. And here’s why:

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Topics: Content Marketing, Digital Marketing, Inbound4Startups

Why startups absolutely need to document guidelines and strategies

Lydia Nicoll

When a great idea is coming to fruition and startups are being born and developed at lightning speed, an important step in building the foundation of a business can be missed. A common problem many startups face is a lack of consistent identity or a fully developed business and marketing strategy. Why is this? When it’s all systems go, and you’re building your website, or platform, or product, taking time to think about and document strategies seems less important. That’s a mistake. And here’s why:

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Topics: Digital Marketing, Process Documentation, Inbound4Startups

Elements Of Digital Marketing In Political Communication .... And Why It Is Useful

Manuel Feldmann

The German Bundestag election campaign is in full swing and we see an increased use of digital channels by political institutions. Facebook, Twitter, Instagram and other social network profiles are filled with new content. However, these social networks are only a small part of a very wide field of digital marketing. We can also classify  inbound marketing, content marketing, e-mail marketing, viral marketing, search engine marketing and many other subcategories under the term of digital marketing.

Therefore, this article is not intended to explain these aspects in detail, because this would probably finish in a size of a dissertation. It only shows some examples of how to improve political communication by using tools from the digital marketing landscape.

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Topics: Social Media, Communication

Social Media and PR: A Fruitful Connection?

Manuel Feldmann

Social media is on everyone’s lips. Facebook, Twitter, Instagram, Snapchat. Several millions of users around the globe use the social networks. The benefits are obvious: you can quickly and easily get in contact with people, share your thoughts or create networks with like-minded people.

Social media is also increasingly used in business areas like marketing, sales, customer support and public relations. In recent years, PR has itself undergone a change process. Earlier, it was regarded as a discipline closely linked to journalism. Nowadays, especially in an international perspective, the role of a management discipline is becoming more and more important. It is no longer merely an intermediary to the outside, but also inside, into the company.

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Topics: Social Media, PR

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