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Creating content for content’s sake is not a good idea

Lydia Nicoll

We see this time and time again: startups and well-established companies alike who produce and create a large amount of content, but have no clear, discernible strategy. While some argue that creating content just for content’s sake will still have a positive effect for you, we just simply don’t agree. Without strategy behind your content, you could be better off not producing content at all. And here’s why:

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Topics: Content Marketing, Digital Marketing, Inbound4Startups

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