Ethics and the Use of AI

Artificial intelligence is transforming the way we create content, communicate, and process information.

Brandsensations is committed to using this technology in a responsible, respectful, and legally compliant manner. This includes data protection, data security, transparency, and training our customers in the safe and responsible use of AI.

Responsible Use of AI at Brandsensations

AI is an important tool in modern marketing and helps us create content, analyze data, organize complex information, and generate summaries. At the same time, it opens up new creative possibilities and inspires new ideas, which we use consciously and responsibly.

This AI Usage Policy serves as a binding framework for our team to ensure the responsible, transparent, and ethical use of AI.

It is not intended to limit creativity and innovation, but rather to ensure that the use of AI aligns with our corporate values, protects our customers’ rights, and actively contributes to the generation of ideas.

Guidelines for the Responsible Use of AI

Our guidelines define the principles by which we use AI in our daily work. They provide clarity, promote quality, and ensure that AI-supported processes are handled in a respectful and legally sound manner.

Transparency, Respect, and Accountability

We use AI exclusively as a support tool. Content created, prepared, or summarized with the help of AI is always reviewed, evaluated, and finally approved by humans.

Our standards include:

  • Avoiding bias
  • Ensuring data protection and GDPR compliance
  • Respectful handling of personal data
  • Documentation of AI-supported work steps, where necessary
  • Review of all content by qualified staff
  • Training our clients in the safe and responsible use of AI
  • Consciously supporting creativity: AI does not limit creative processes, but rather guides them in a structured manner
  • Promoting idea generation through the targeted use of AI tools

AI is not only about efficiency; it also helps us discover new perspectives, gain creative inspiration, and further develop ideas. The final responsibility for content and legal matters always rests with humans.

Approved AI Tools at Brandsensations

AI tools may only be used within a controlled and documented framework. The following applications are approved for use within the company. Tools not included on this list may only be used with prior written approval—both on company devices and for company-related activities:

  • HubSpot and Breeze
  • Adobe Creative Cloud
  • Canva
  • ChatGPT
  • DeepL
  • Fathom Notetaker
  • Google Gemini
  • Leadinfo
  • Lexware Office
  • Microsoft 365
  • Microsoft
  • Copilot
  • PandaDoc
  • Slack
  • Ubersuggest
  • Zapier

This policy ensures that we work exclusively with applications that meet our quality, security, and data protection requirements and enable the responsible use of AI.

FAQ on the Use of AI at Brandsensations