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Growth-Driven Design

A continuous development of the website with ongoing optimization and growth-oriented processes, all this is Growth-Driven Design.

The advantages are short project phases,
an always up-to-date and flexible website, as well as smaller investments and data-driven decisions.

In just 6 weeks, your new, customer-centric web presence can be online!


User Experience first

First the user experience and then the design! 

UX is the process to improve user satisfaction by optimizing the usability, accessibility and efficiency of the user's interactions with the website.

We build structured websites that animate your visitors to interact with positive experiences.


HubSpot CMS

For website design or redesign we prefer to use the CMS of HubSpot (formerly HubSpot COS = Content Optimization System).

It allows a high degree of personalization, so that visitors automatically see the content relevant to them.

Since our foundation we have relied on HubSpot and develop websites on HubSpot CMS. 

 

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Growth Driven Design vs. traditionelles Webdesign

Growth Driven Design ApproachSource infographics: Market 8

 

Traditional Web Design

Rigid, according to specifications

A high risk

  • High time investment and considerable direct costs
  • Alleged finished website, which will only be adapted or changed after 2 or 5 years
  • Based on old data and strategies without taking changes into account
  • Often finished too late and over budget
  • Expected results not achieved

 

Unpredictable results

  • Based on assumptions, old data and strategies
  • No further and temporal optimization

 

Growth-Driven Design

Agile, customer-centric

 

A smart approach

  • Time and cost investment spread over time
  • Fast online with a prototype
  • Based on current data and adjusted strategies
  • Punctually finished and within budget
  • Continuous improvement through analysis, feedback, testing, experimentation and optimization

 

Continuously optimized results

  • Data-driven decisions based on current data
  • Better results month after month
The golden rule of webdesign: “Tell me where to click.”

- Seth Godin

The three main phases of GDD

Growth-Driven Design, the 3 main phases

 

1. Strategy

The following aspects flow into the strategy phase:

  • Defining the company and website goals
  • UX (User Experience) Research
  • Create task list
  • Fundamental assumptions
  • Buyer Personas
  • Buyer's Journey Mapping
  • Website specific strategy
  • Create and prioritize a wish list

2. Launch Pad Website (Basic version)

The development phase:

  • Conception of a quickly implementable and usable basic version
  • Implementation of sprint workshops
  • Effective content development
  • Investments in internal efficiency enhancements (tools, workflows, communication...)

3. Continuous improvement

These are cyclical and repetitive steps:

  • Plan
  • Develop
  • Learn
  • Transfer

The Growth-Driven Design Methodology combines lean and agile principles into a highly effective data-driven web design process.

Growth-Driven Design Methodology

Growth-Driven Design is a smarter way to create websites and achieve optimal results with data.

HubSpot websites are natively responsive
and SEO optimized

 

HubSpot's CMS (Content Management System) is directly integrated with your marketing database (CRM).

Templates can be created or purchased (HubSpot Marketplace).

It also allows you to personalize the content of your website according to many criteria such as buyer persona, list affiliation, previous actions, geographical characteristics, etc.

 

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How strong is your website?

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