Maybe you have a logo and a clear idea about your company culture, but how do you align it with your business objectives, marketing, and sales? We'll help you get on board with how things such as synchronizing brand values and mission will direct your business and move it forward.
Your products or services are fully developed, and now you need people to buy them. But who are those people? We can create buyer personas, set up beta testing and conduct new audience research to uncover the potential of your market reach, including niche opportunities.
Inbound marketing methodology and content marketing strategy are the new necessities to be competitive in a marketplace of picky consumers. We'll show you how to bring your ideal customers to you, help you use the right channels and create the content that will close deals.
Startup marketing takes strategy, planning, execution and analysis. It's not a 'set it and forget it' mentality, so we'll help you develop, optimize, and test the right inbound marketing campaigns for attracting and securing customers, and keep them coming back for more.
While customers are crucial for startups, so can be business advisors and investors. Attracting the right people can make all the difference in taking your startup to the next level. We can show you how to use content marketing to increase your brand awareness and credibility.
If you're a startup entrepreneur, it can feel like like your to-do list is never ending. We will set up marketing automation and other tools for productivity that can help you efficiently streamline and scale your business faster, allowing you to do more in less time.
"I had the pleasure to work together with François on a strategy for one of our international clients. He was in charge with the Social Media communication on the German market for a premium French brand. He's a real Inbound Marketing professional and I have learned a lot from him."
Philippe Weickmann, CMO Cybelimage SAS
"I went to Lydia for my business' marketing setup because she's a digital native from the US with a unique perspective that gives her clients a competitive edge. She's incredibly creative but bases it all on a deliberate strategy that's organized and clear."
Livia Troili, CEO Flatpack Leadership AB
Startups often find themselves between a rock and a hard place: you need customers to show investors that you have an in-demand and potentially profitable product/service. But you need investors to develop and build your product/service to get more customers. We say - develop your marketing and online presence first to get both.