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Why startups absolutely need to document guidelines and strategies

Lydia Nicoll

When a great idea is coming to fruition and startups are being born and developed at lightning speed, an important step in building the foundation of a business can be missed. A common problem many startups face is a lack of consistent identity or a fully developed business and marketing strategy. Why is this? When it’s all systems go, and you’re building your website, or platform, or product, taking time to think about and document strategies seems less important. That’s a mistake. And here’s why:

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Topics: Digital Marketing, Process Documentation, Inbound4Startups

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