Social media is on everyone’s lips. Facebook, Twitter, Instagram, Snapchat. Several millions of users around the globe use the social networks. The benefits are obvious: you can quickly and easily get in contact with people, share your thoughts or create networks with like-minded people.
Social media is also increasingly used in business areas like marketing, sales, customer support and public relations. In recent years, PR has itself undergone a change process. Earlier, it was regarded as a discipline closely linked to journalism. Nowadays, especially in an international perspective, the role of a management discipline is becoming more and more important. It is no longer merely an intermediary to the outside, but also inside, into the company.