The German Bundestag election campaign is in full swing and we see an increased use of digital channels by political institutions. Facebook, Twitter, Instagram and other social network profiles are filled with new content. However, these social networks are only a small part of a very wide field of digital marketing. We can also classify inbound marketing, content marketing, e-mail marketing, viral marketing, search engine marketing and many other subcategories under the term of digital marketing.
Therefore, this article is not intended to explain these aspects in detail, because this would probably finish in a size of a dissertation. It only shows some examples of how to improve political communication by using tools from the digital marketing landscape.